If you want to build your online store, you must have the right e-commerce platform by your side. It must have the right functionalities and features to drive traffic, leads, and sales to your site.
But choosing an ideal e-commerce platform for any business is not easy. While you can quickly build your business website, choosing the wrong e-commerce platform might not be good.
In this post, you can find the best e-commerce platforms in 2022 with outstanding features that give a clear idea of what you can expect from them.
Let’s dive in.
Best Ecommerce Platforms
Below are three of the best e-commerce platforms in 2022.
Shopify is a biggie in the e-commerce platform world. It is well-known among English-speaking people. Over millions of merchants currently use this platform across 1.5 million websites.
The main reason Shopify is widely adapted by merchants worldwide is that it is flexible. More than thousands of apps are available in Shopify App Store.
Similarly, big companies willing to spend around $2,000 a month can use Shopify Plus. This e-commerce platform has become an easy and convenient way to use the e-commerce backend for businesses that merchants otherwise might not have the resources to do.
Shopify offers multiple themes for your site. Built-in CMS and blogging functionality for your online store. You can start an attractive and profitable Shopify store if you have a small business. Or you can use the attractive features of Shopify plus for your large business.
Ease of Use
While Shopify is a robust tool, it is quite easy to use. You can set up a functional store in no time. It has a user-friendly and intuitive backend. Furthermore, you can find several tutorials and support for help.
With Shopify, you get more than 100 gateways for the payment process. It includes PayPal, 2Checkout, Authorize.net, Stripe, and more. In addition, it also offers its payment gateway, called Shopify Payments, which is available in the UK, Canada, the US, and some European countries.
Shopify is one of the most SEO-friendly platforms that lets you customise different parameters. When you change the URL, Shopify helps you by creating automatic redirects.
But Shopify’s URLs are not entirely customisable. You can’t customise the robots.txt file as it is automatically generated. In addition, you might find it challenging to create subcategories because the content you create is limited.
The website you create on Shopify is mobile-friendly because this platform has an in-built mobile commerce shopping cart. Furthermore, secure payment options and responsive themes make the online shopping experience through mobile great for customers.
Lastly, Shopify has an excellent support team ready to help you 24 hours through email, live chat, and phone. The support is fast and helpful. Not to mention, there are tons of tutorials, guides, and docs available for reference answers.
Shopify offers three plans, i.e., Basic Shopify, Shopify, and Advanced Shopify, available at $29/month, $79/month, and $299/month.
WooCommerce is another e-commerce platform that is great for entrepreneurs. As it’s built on WordPress, you get an option to run it behind your current WordPress site.
But you must buy a domain name, hosting, and SSL certificate separately. Many stand-alone e-commerce platforms cater to these things. For creating a responsive WooCommerce site, you need multiple extensions.
It includes payment gateways like Amazon Pay, Authorize.Net, PayPal, Stripe, and Square. In addition, it includes a gateway for email tracking and shipping.
Ease of Use
WooCommerce is built on WordPress, which is quite famous for its working functionality. This e-commerce platform will not give you much trouble. You need to install a plugin to get started and to use the impressive features.
You might get distracted by features because there are a lot of them. If you are looking for a platform that comes with a simple drag-and-drop option for the store, WooCommerce might be confusing.
WooCommerce offers a wide variety of payment processing options that simplifies everything. You also get WooCommerce extensions that can be added to any payment gateway, from Authorized.net to Amazon. But you must pay for those extensions.
WooCommerce is SEO-friendly because it lets you use external SEO plugins like Yoast, All in One SEO Pack, and more. You also get access to a better content management system. Furthermore, you can use WordPress plugins to keep your Google happy.
WooCommerce offers a few mobile-optimized templates for your online store. With the right skill, you can create your template.
As WooCommerce is an open-source plugin, customer support comes through a large community. You are surrounded by techy people who are always ready to help you.
While WooCommerce is a free platform, extensions and add-ons come at an extra price.
Maropost is a B2B multi-channel e-commerce platform. It offers all-in-one solutions for shipping labelling, inventory, order management, and e-commerce.
This cloud-based marketing solution helps marketing teams strategically engage with the audience. Maropost is successful for businesses of all sizes across different industries.
This e-commerce platform expands to multiple outreach channels like SMS, mobile, and transactional emails. It allows customer communication to take place in one place. Users can get a 360-degree view of the audience from the platform’s analytics.
Ease of Use
Maropost is a B2B platform that is quite easy to use.
If you want to start an online store with Maropost, you get multiple payment options, including EFTPOS, Credit Cards, and Alipay.
Maropost is quite SEO friendly. It makes it easy to design personalised campaigns to attract more customers.
It offers mobile-friendly templates.
You can get 24/7 support from the experts at Maropost.
It offers different pricing plans, starting from $71 to $224.
Choosing a trusted e-commerce platform to start an online store is important. The three options mentioned in this post are the best because they offer amazing features, and their price point is also competitive.