15 eCommerce Website Design Trends to Look Out For in 2023

15 eCommerce Website Design Trends to Look Out For in 2023

15 Ecommerce Website Design Trends to Look Out For in 2023

If you want your ecommerce website to get more attention, this guide can help. Here are ecommerce website design trends to look out for in 2023.

Keyword(s): ecommerce website design trends

89% of eCommerce companies are investing in personalization. Want to know why? It’s one of the eCommerce website design trends to look out for in 2023.

Along with personalization, 2023 will bring with it some exciting changes in the world of eCommerce website design, from bold colors and interactive experiences to attention-grabbing visuals. 

If you’re looking for a web designer to make your online store stand out, then you’ll want to take note of these 15 emerging trends

From revamped user interfaces to mobile-first approaches for easy checkout processes, these cutting-edge designs work together to deliver an overall improved customer experience. Let’s dive into a preview of the hot new look of tomorrow today.

1. 3D Designs

With the rise of immersive online experiences, 3D designs are certainly one of the top eCommerce website design trends to be on the lookout for in 2023. What are we talking about here, though? 

3D web designs take traditional two-dimensional elements of web design and add a third dimension of depth and motion. This creates an immersive shopping experience for customers. 

They allow shoppers to interact with products as if they were in a physical store, rotating them and getting a better sense of size and shape — features especially relevant when buying clothing or furniture. 

These designs allow eCommerce businesses to capture their audiences’ attention like never before and truly stand out from the crowd. If you’re a shop owner looking to stand out, ask your web designer about a 3D website design.

Shopify is a great platform that supports 3D products. Click here if you are looking for shopify website builder

2. Augmented Reality

Augmented reality has been around for a while. However, we haven’t seen it explode too much in the eCommerce space. That is, until now.

Recently, 71% of consumers polled said they would shop more if they used AR apps. 61% of them would be more inclined to visit a store online if they offered some sort of augmented reality experience. 

This, along with other recent industry statistics, mean that augmented reality appears to be driving customer satisfaction rates and changing the face of the eCommerce world for good. This is why incorporating AR into your eCommerce marketing strategy is a good idea for 2023.

In doing so, you’re allowing shoppers to shop from the comfort of their homes with a heightened level of immersion. With augmented reality stores, customers can virtually walk around a space such as a clothing store while they interact with employees and check out items. 

All in all, AR provides an engaging experience for customers, eliminating the need for brick-and-mortar stores. For those already in the eCommerce space, it’s an opportunity to beat the competition by offering something a little extra and engaging.

3. Brutalism Styles

Brutalism design styles are often recognized by their minimalist and boxy aesthetic. Think bold colors, intense contrast, and a lot of passionate attitudes. They’re sort of retro, which falls in line with another 2023 website design trend. However, they stand out regardless.

This style offers an easy way to make your eCommerce website stand out among the competition with its distinct and stunning look. A well-designed Brutalism-style website can also be sleek and modern, which could certainly give yours an edge. 

Plus, Brutalism website styles offer brands many benefits. They can increase user engagement while also reflecting your brand’s unique personality. However, if you use this style, be sure it does fall in line with your brand style and voice.

4. Vertical Menus

In 2023, we expect to see more eCommerce websites with vertical menus. 

This design trend looks set to stay, as mobile phones become the go-to device for shopping online. Vertical menus are the perfect way to provide the rich search experience of a laptop or desktop on a mobile device.

Not only that, but they also allow increased visibility of menu items and submenus. This helps users enjoy easier navigation through your eCommerce site, viewing different product categories and offers quickly and conveniently. 

As an added benefit, vertical menus also free up additional real estate on the page. As a business owner, this provides you with useful space for promotional buckets and other often-used features such as a login area so customers can easily access their accounts.

5. Voice Search

Voice search is quickly becoming an important tool for eCommerce website design. This is because more and more households are buying smart speakers every day to do things like order food and purchase items. 

By 2023, it’ll be almost mandatory that all eCommerce websites be up-to-date with voice search technology and its relevant keywords and content. 

Having engaging content that users can easily find online through voice-activated searches will give your business a huge advantage over the competition if done correctly.

In short, in the age of convenience, designing business websites featuring smooth voice search integration will be essential for any successful eCommerce website in 2023.

6. Artificial Intelligence

AI-capable websites are seen as the wave of the future, and the potential applications are extensive. That’s why, in 2023, artificial intelligence will have a more prominent role in how web designers build eCommerce websites. 

AI capabilities mean that designers can; 

  • Improve user experience
  • Enhance web performance
  • Build out business insights more efficiently than ever before

All of these factors increase engagement and conversions along the way. So, by leveraging artificial intelligence tactics like natural language processing and cognitive analytics, you can create intuitive sites without sacrificing page load speed or data security. 

7. Dark Mode

If it seems like every app and website you come across these days has a dark mode feature then that’s because this trend has become increasingly popular recently. What’s the deal, though?

Well, a dark mode option offers myriad benefits to users. This includes:

  • Reduced eyestrain
  • Improved readability
  • More efficient use of battery power

So, it’s no surprise that many websites are looking to incorporate dark mode in 2023. Dark themes also look modern and sleek. For those looking to appeal to a younger generation tired of outdated white-background stores, this is a great design option for you.

Likewise, designing a dark mode gives websites a contemporary edge while keeping users comfortable and engaged. Whether you’re interested in a full dark theme or just want to give your site some accents of black, it may be worth considering adding some dark mode features.

8. More Payment Options

This one isn’t as design-focused as the other trends, but it’s important to know. Consumers are looking for more payment options in 2023. From the ability to use a card, PayPal, Stripe, or another type of payment option, you need to offer your customers some choice.

Offering a range of payment options adds convenience, and more variety often leads to higher customer satisfaction. After all, they’re more likely to find the perfect solution for their situation when they have several choices. 

Additionally, offering different payment methods can help you reach a wider customer base. This includes those who may have lacked access to or awareness of such features in the past. What should you be looking to ask your web designer to include?

Think about cutting-edge digital wallets and cryptocurrency payments. Likewise, if you don’t already offer standard banking transfers, now’s the time to start thinking about doing so.

9. Chatbots

Chatbots have the power to engage customers and personalize visits by offering them tailored solutions or even creating completely customized experiences. In essence, chatbots are helping retailers connect with customers quickly and efficiently

Companies can now tap into chatbot technology to better understand their customers’ needs and personalize conversations at scale. Chatbots can provide help 24/7/365, creating a personalized experience plus a feeling of convenience that traditional websites can’t match.

Additionally, chatbots are constantly evolving and becoming smarter, making them increasingly more powerful for engaging with customers and improving customer service. 

With chatbot technology, retailers have an excellent opportunity to take the lead when it comes to user experience in 2023. However, if you’re going to rely on chatbots as part of your eCommerce web strategy, be sure to make room for this in your web design budget.

10. On-Site Personalization

Are you interested in giving customers a greater sense of control over their online shopping experience? If so, on-site personalization is one of the top eCommerce website design trends to watch in 2023.

This powerful technology enables businesses to tailor content to each user based on past preferences. The result? A more enjoyable and efficient browsing experience. 

On top of making the customer’s journey smoother, you can also gain helpful insights into customer behavior from on-site personalization. In the future, this will allow you to engage in targeted advertising.

Is this something that consumers want these days? You bet! In one study from Adobe, 72% of consumers said they only respond to marketing messages if they’re personalized. 36% of them said they’d like to see more personalization from brands in the future.

11. Saturated Colors

Websites featuring saturated colors are an exciting trend in the eCommerce sphere. While they come with some risk when used incorrectly, these hues bring boldness and richness to any brand. Overall, this can give sites a vibrant and inviting impression. 

Not sure what this might look like for your brand? Choose a bold color as the main focus of your website design. Then, accentuate it with muted or pastel shades to create visual interest.

You can (and should) incorporate your bold color into other features such as your logo and icon designs. This will help create a unified and cohesive look that reflects your brand’s spirit. 

12. Mobile Shopping

Mobile commerce now accounts for a majority of eCommerce transactions, so it’s an eCommerce website design trend that no store can afford to ignore in 2023. 

Companies will need to focus on creating optimized experiences across both desktop and mobile devices. Simply put, you can’t get away with not having a mobile-friendly website these days, especially as an eCommerce business owner.

Mobile shoppers appreciate convenience. So, it’s also a great idea to make quick navigation a priority if you want to keep up with the competition in 2023.

13. Sustainability

Sustainability is set to be one of the top eCommerce website design trends to look out for in 2023. Designers should prioritize eco-friendly resources and materials, constantly striving towards creating a sustainable online existence. 

With more shoppers becoming aware of the negative impacts on the environment caused by wasteful packaging and other production processes, businesses that embrace and implement environmentally friendly eCommerce website design will have an edge over the competition. 

What does this look like in the web design space? It means using web design tools and hosting services (for example) that are eco-friendly. Hosting options such as Green Geeks offer a more sustainable solution for eco-conscious businesses and consumers.

14. Attractive Typography

Typography is often the key that unlocks a truly modern website design. By making strategic use of type and styling, your brand can create experiences for its customers that evoke emotion and leave lasting impressions. 

Some tips for this include:

  • Unconventional font pairings
  • Sensible contrast
  • Chunky, oversized letters
  • Gothic-style fonts (which seem to be coming back into style)

Any of those options will help create vibrant visual imagery that draws people in. However, if you’re unsure of how to make the best use of this trend then you can simply ask your local web design company or an expert freelancer for advice. Your best strategy is to find an SEO Expert that is well-experienced in web design as well.  

15. Animated Product Reveals

Finally, the last eCommerce website design trend we have for you is an interest in animated product reveals. 

Animated interactions such as 3D animation, hover animation, and scroll animation are becoming increasingly popular with brands. They all help to deliver more engaging visuals that make customers more excited about the product. 

Animated interactions also allow businesses to better explain the services or products they offer. This can be incredibly effective for captivating your customers’ attention and drawing them further into websites and products. 

All in all, animated product reveals are an enchanting way to show off brand items. So, keep an eye out for this trend if you’re interested in improving your eCommerce website design in the year ahead.

Work With a Web Design Specialist in Australia

It doesn’t matter which of the top eCommerce website design trends you choose to follow. What does matter is the web designer or web design company you choose to work this. Working with the right team or web design freelancer can make or break your design.

If you have questions about any of these trends or want to chat about an upcoming project, please get in touch for a free quote! We’re happy to help you build the website of your dreams.